Order with Rx Design Problem

This was another project I made in summer 2018 at 1mg, Gurgaon, working as a Proouct design intern. My problem statement was to redesign the experience of the user coming to buy medicine from 1mg with doctor prescription. I worked Under senior designer and we went exploring the problem and interacting with different stakeholders. Different data sets were given where drop off was seen by a product manager. A hypothesis was taken where the users may encounter problem. Stakeholders provided us the data where customer drop off was maximum and then we conducted in-depth research identifying customers mindset, trigger points, expectations, affordability, and rewards. To make sense of the gathered data user research was a major requirement. To understand customer needs and get useful insights we looked into the data of uploaded prescription.